Objectives: -Identify the importance of developing long-term treatment plans & using combination therapy
-Learn how to improve your use of before & after photos in your practice
-Identify how to sell perceived value vs. costs of product
-Identify ways to bundle skincare and incorporate into membership programs the right way
-Learn the importance of consistent staff training and education
-Review pros and cons of private label vs. brands
-How to leverage social media to drive retail sales
-Review financial analysis of an aesthetic practice doing 20-30 percent of gross revenue in retail skincare sales
Introduction: Did you know that around 20 percent of your practice's total gross revenue should be driven by your retail sales? Retail skincare should be an integral part of your practices’ business plan. Why? It doesn’t just improve patient outcomes -- it has a direct impact on your business's bottom line.
Unfortunately, most practices fall short in this arena. In this course, we will discuss four powerful tactics to implement in your practice to improve retail sales, patient outcomes, recurring revenue, and patient lifetime value.
Materials / method: Case study, consumer behavior, industry stats
Results: Practices that increase their retail skincare sales can dramatically improve their bottom-line revenue, patient retention, per-patient spend, patient outcomes, and patient experiences.
Conclusion: Practices that increase their retail skincare sales can dramatically improve their bottom-line revenue, patient retention, per-patient spend, patient outcomes, and patient experiences.
Declaraciones
¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No
¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No
¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No
¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No
Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.