Objectives: -Learn the difference between brand identity & brand image and what goes into each
-Discuss the importance of having mission, vision, and value statements
-Learn how to develop your unique selling proposition
-Learn the importance of having universal buy-in from staff & a Drink-the-Kool-Aid culture
-Identify simple, yet powerful ways to elevate first impressions & the patient experience through critical touchpoints in their journey
Introduction: The overwhelming majority of aesthetic providers and practice owners have one thing in common - they went to medical school, not business school. The minute a provider opens up their own practice, they are thrown into the world of running and operating a small business. Given the increasing competition in aesthetic medicine, providers must understand the foundational pillars needed to build a sustainable and profitable practice. One of those pillars is branding. In this course, attendees will learn the most important elements that go into building a brand that stands out from their competition
Materials / method: Industry stats, consumer behavior trends, consumer analysis survey
Results: Practices who build & maintain a unique brand will build a more sustainable business through stronger patient relationships, increased retention, loyalty & profitbaility vs. falling vulnerable to competing on price against local competitors. (being cheap = not unique)
Conclusion: Practices who build & maintain a unique brand will build a more sustainable business through stronger patient relationships, increased retention, loyalty & profitbaility vs. falling vulnerable to competing on price against local competitors. (being cheap = not unique)
Declaraciones
¿Ha recibido algún tipo de financiamiento para realizar su investigación sobre esta temática?
No
¿Ha recibido algún pago, honorario u otra compensación por su trabajo acerca de esta investigación?
No
¿Tiene vínculos financieros con alguna entidad que podría llegar a competir estrechamente con los medicamentos, materiales o instrumentos tratados en su investigación?
No
¿Posee o ha solicitado una patente relacionada a los materiales, productos o instrumentos utilizados en su investigación?
No
Este trabajo no cuenta con el apoyo de ningún financiamiento directo o indirecto. El autor asume plena responsabilidad sobre el mismo.