Objectives: Understanding the drivers of a growing digitalization and personalization
Introduction: The established brick and mortar specialists are falling out of fashion and risk to be “left-behind” and marginalized, if they do not reinvent themselves by shifting the center of gravity of their business model towards digital. On the other hand, digitalization provides an easier getaway to the booming Emerging and South East AsianMarkets due to the virality of the word of mouth propagation and the lightning speed catalyst enabled by the connectivity of the Millennials’ Generation, the driving force of this phenomenon.
Materials / method: Case Studies from GlobalData, EuroMonitor International, Capital IQ, MergerMarket, Katalyse Market Study on Consumer Behavior of Digital Enthusiasts
Results: Digitalization is fostering a long-term relationship with the customer by creating a playful addictive ecosystem of repeatable procedures, proposing an intense and authentic treatment and an unprecedented customer journey and experience, a key catalyst for its viral deployment
Conclusion: Holy Grail of this ubiquitous personalization and digitalization in medical aesthetics and dermatology : the next frontier Vision is about to happen « when Alexa meets dermatologist or plastics surgeon »
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