Objectives: How I reached the impressive number of 400 thousand followers on Instagram @dravividermato in an ethical, correct and professional way.
Introduction: Despite growing use of Instagram among physicians, many still fail to convert followers into patients. This happens due to strategic mistakes, such as focusing only on procedures, lacking positioning, or underusing educational content. This lecture outlines a practical and ethical method to turn a medical Instagram profile into an effective patient acquisition tool.
Materials / method: The approach is based on three pillars: clear positioning, authority without arrogance, and content that generates desire and engagement. Practical tools include short educational videos, strategic CTAs, and credibility signals (credentials, results, publications). Real examples and scripts are shared to help physicians apply the method immediately.
Results: When doctors apply this strategy, they attract qualified followers, increase engagement, and convert more consultations through direct messages or bio links. The method was tested with physicians from different specialties, showing rapid growth in visibility and schedule filling — even among those with no previous digital experience.
Conclusion: Instagram, when used with intention and positioning, becomes a powerful tool for ethical marketing and patient education. Doctors no longer depend solely on word-of-mouth or random posting. With this method, they create demand, build trust, and fill their agenda — without compromising medical ethics or dignity.
利益冲突声明
您有否接受任何资金来支持研究这个主题?
否
您是否接受过关于这项研究的任何酬金或其他报酬?
否
你是否和任何与您的研究所涉及的药物,材料或工具有密切联系的实体存在财务关系?
否
你是否拥有或者您已经为您此研究中的工具,药物或材料申请任何专利?
否
这项工作没有任何直接或间接的资金支持。由作者自己承担责任。