Objectives: So, are you a Facebook fan or an Insta aficionado? Do YouTube videos rock your world, or do you invest your time tweeting? Are you spending a sufficient budget on boosts, ads and promotion to get your content seen by more eyes? Is Snap Chat on lift support now? How are you handling patient communications in the age of online portals and changing norms? What safeguards have you put into practice to avoid getting into trouble? It can be increasingly challenging for physicians to navigate these waters, especially since changing algorithms arise all the time.

Introduction: In 2019, many more practices have assigned a staff member to handle their social activities or at least to help maximize the benefits. Still others, enlist external agencies to take over the process, and many use a combination of both. There is no right or wrong here; each practitioner should consider the best route to success for their individual needs. As social media becomes more complex and time-consuming, we are seeing more practices devote a significant percentage of their marketing budget and time and staffing to this quickly evolving category.

Materials / method: Social media channels offer new and exciting ways to connect with patients of all ages who use this medium to access health information and communicate with their physicians. Although younger patients have traditionally been more comfortable communicating with their physicians directly on social media, they are not alone anymore. Everyone from millennials to seniors are now online and looking for aesthetic practitioners for all their needs.

Results: In this 10-minute talk, Wendy Lewis will walk you through 10 innovative tips for getting the most of your social media investment, and actually seeing results that can move the needle for your practice, as well as pitfalls to avoid.

Conclusion: Social media has also now become global and patients in every region are active on specific channels that practices need to be active on too. Patient privacy varies around the world, in terms of photos, images, and postings, which makes it critical to understand and respect your local health authority guidelines now. Attention shall be given to the current thinking on how to play it safe.

利益冲突声明

您有否接受任何资金来支持研究这个主题？
否

您是否接受过关于这项研究的任何酬金或其他报酬？
否

你是否和任何与您的研究所涉及的药物，材料或工具有密切联系的实体存在财务关系？
否

你是否拥有或者您已经为您此研究中的工具，药物或材料申请任何专利？
否

这项工作没有任何直接或间接的资金支持。由作者自己承担责任。

利益冲突声明

您有否接受任何资金来支持研究这个主题？
否

您是否接受过关于这项研究的任何酬金或其他报酬？
否

你是否和任何与您的研究所涉及的药物，材料或工具有密切联系的实体存在财务关系？
否

你是否拥有或者您已经为您此研究中的工具，药物或材料申请任何专利？
否

这项工作没有任何直接或间接的资金支持。由作者自己承担责任。

Objectives: While social media is a relatively new concept for the medical community, this has already changed the landscape of patient care and information exchange. In a world where we are constantly sharing, Twitter represents one of many tools to reach potential patients and develop better treatments.

利益冲突声明

您有否接受任何资金来支持研究这个主题？
否

您是否接受过关于这项研究的任何酬金或其他报酬？
否

你是否和任何与您的研究所涉及的药物，材料或工具有密切联系的实体存在财务关系？
否

你是否拥有或者您已经为您此研究中的工具，药物或材料申请任何专利？
否

这项工作没有任何直接或间接的资金支持。由作者自己承担责任。

利益冲突声明

您有否接受任何资金来支持研究这个主题？
否

您是否接受过关于这项研究的任何酬金或其他报酬？
否

你是否和任何与您的研究所涉及的药物，材料或工具有密切联系的实体存在财务关系？
否

你是否拥有或者您已经为您此研究中的工具，药物或材料申请任何专利？
否

这项工作没有任何直接或间接的资金支持。由作者自己承担责任。

Objectives: What social media platforms are important in Europe.
What expectations can I have from my work with social media.
Does social media in Europe attracts patients, is it important for my business?

Introduction: Social media has changed the world by changing the way people communicate. With the development of the IT infrastructure more and more people have access to Social media.

Materials / method: During the last decade many different social media platforms has evolved. In different regions around the world the impact of different media platforms vary. To understand how social media can be used for Aesthetic practitioners and clinics in Europe an analysis was done.
Different platforms suites better then others to communicate Aesthetic business and treatments. That is mainly platforms which can reach many and has a high photo/video integration. The main platforms for this is Facebook, Youtube, Instagram and Snapchat. Other high impact social media platforms that isn’t adapted to communi

Results: It is important for all clinics and practitioners to be visible in social media. Through social media it easy and cost effective to communicate to potential new patients. It is important to have an active strategy when working with different platforms. The top four platforms in Europe are Facebook, Youtube, Instagram and Snapchat. For the younger ages Snapchat is the most widely spread, as for the main ages for patients seeking cosmetic treatments Facebook and Instagram is the mostly used. Today communication/advertising through digital media is the number one way of communication. To build a

Conclusion: Social media works in Europe!
Social media is the number one communication tool in Europe.
Social media appearance is important for Aesthetic Clinics and Doctors.
Social media is the most cost effective tool to reach new patients but also to retain existing patients increasing retention rate
Social media is a good way to introduce different treatments offered by a Clinic increasing cross selling.
Social media needs active work and a strategy it doesn’t run itself.

利益冲突声明

您有否接受任何资金来支持研究这个主题？
否

您是否接受过关于这项研究的任何酬金或其他报酬？
否

你是否和任何与您的研究所涉及的药物，材料或工具有密切联系的实体存在财务关系？
否

你是否拥有或者您已经为您此研究中的工具，药物或材料申请任何专利？
否

这项工作没有任何直接或间接的资金支持。由作者自己承担责任。