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Objectives: While social media is a relatively new concept for the medical community, this has already changed the landscape of patient care and information exchange. It can be a powerful positive experience for physicians and patients, as long as we adhere to appropriate marketing etiquette.

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Objectives: Explain what each doctor can do with non-promotional social media.

Introduction: Social media encompasses multiple sites for online communication that reach a large proportion of the global population. It offers great opportunities to share your passions and opinions using your own tone of voice to your community and the world.

Materials / method: PubMed, web and social media searches using key words specific to the topic of this lecture. Access to the Healthcare Hashtag Project, a free open platform for patients, caregivers, advocates, doctors and other providers that connects them to relevant conversations and communities (www.symplur.com).

Results: Beyond the marketing of your brand (name and practice) that we will not be addressed here, healthcare social media enables you to generate a non-promotional conversation with your peers and the public. Doctors are needed on social media where they can have a unique role in educating the public, promoting good practice, debunking theories that are not scientifically validated and pushing back misinformation (see also lecture 78257).

Conclusion: This lecture will assess why we need doctors on social media, what plastic surgeons have achieved and how dermatologists and others doctors should engage in efforts to become part of a bigger movement.

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Objectives: Participants shall be provided with the key legal framework conditions for using social media in relation to their medical practice.

Introduction: Using social media for business activities needs to comply with certain legal framework conditions, e.g. data protection law, healthcare advertising law and trademark law.

Materials / method: Based on the European legal provisions this lecture provides an overview of the applicable rules for using social media.

Results: When using social media in their private practice or in hospital physicians need to consider various legal provisions before publishing information regarding treatment and medicinal products in social media.

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Objectives: Understand how social media impact Aesthetic business and patients.

Introduction: Social media has changed the world by changing the way people communicate. If we look back 20 years the printed media as magazines and Television was the main influences of people and our patients. This has changed with the widespread impact of social media to all ages and regions around the world.

Materials / method: Aesthetic procedures noninvasive, minimal invasive and surgery differ from other medical procedures. When a patient gets ill they seek help to resolve a problem, in most countries the patient doesn’t choose their doctor or hospital but is rather directed by geography to a specific hospital. That is very different for the aesthetic patient. The aesthetic patients doesn’t have a problem to solve but rather a dream they want to fulfill, giving the aesthetic patients high expectations.
Before and after results are easy accessed by patients. Patients tell their stories online and many celebrities

Results: Social media has widely contributed to the growth of aesthetic procedures. It is today more accepted in many cultures to not only rejuvenate but also to change or beautify your self through different aesthetic procedures.
We can see how more and more younger patients is coming to our clinics for aesthetic treatments. With the surgical procedure Brazilian Buttlift, which is the most growing surgical procedure, we can see a direct relationship to media impact by celebrities as the Kardashians.
Social media creates a driving force for patients to want to change.
In addition we have the developm

Conclusion: Social media increases the demand for aesthetic procedures
Social media brings younger patients searching for aesthetic procedures
Social media increases the expectations doing aesthetic procedures
Social media increases specific treatments more than others as the Kyle Jenner challenge increased lip augmentation.
Social media increases patient awareness and education, as many patients has seen whole procedures surgical and nonsurgical prior their consultation on eg Youtube.

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