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这项工作没有任何直接或间接的资金支持。由作者自己承担责任。

利益冲突声明

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这项工作没有任何直接或间接的资金支持。由作者自己承担责任。

Objectives: Knowledge: Digital marketing.
Understand: The power of your digital presence in the customer experience journey.
Apply: Technical and visual updates to your digital strategy.
Evaluate:- Assess your current strategy; the importance of social listening, analytics and SEO.
Background: It is important to build your brand online. Being online and posting for the sake of pushing out content is not enough without the correct strategy.

Introduction: With the implosion of information online we are bombarded with, we know already that it is important to build our brands online. But being online and posting for the sake of pushing out content is not enough without the correct strategy. This presentation will take a look at common mistakes and give you the keys to create the right digital strategy.

Materials / method: Oral presentation – Powerpoint; earpiece and microphone for interactivity with audience and my assistant.

Results: A digital strategy which incorporates correct industry SEO; the knowledge of completing a full digital profile and creating uniform branding across your digital platforms, promoting your accessibility and transparency online.

Conclusion: Having a fully searchable website, with linked SEO and social media platforms is an essential part of giving your patients excellent customer experience, creating customer loyalty, generates leads and accelerates business development.

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这项工作没有任何直接或间接的资金支持。由作者自己承担责任。