Objectives: Reach out touch someone was the moniker for phone communication in the analog age. It implied intimacy and personalized communication. Tell me now and tell me everything is the revision for the digital age. How do we achieve the appropriate level of intimacy in the landscape frequently littered with vulgarity and over sharing. Techniques of branding, narrative, development of individualized signature story will be described. Advantages and disadvantages of Facebook advertising will also be discussed.
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