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IMCAS Americas 2018
Program

FOCUS ON S31

Golden rules for marketing & social media

Room: Room 3
Date: Friday 16 March 2018 at 10:30 to 11:30
Format: FOCUS SESSION > lectures covering a major topic of the congress
Objectives: 1. Identify the benefits and drawbacks of incorporating social media to your practice 2. Develop marketing strategies based on tried and true tactics 3. Analyze the effects social media had in the aesthetic field

Chairs

Dr Fernando ARCAUTE AIZPURU
Facial Plastic Surgeon
Mexico
Dr Davi DE LACERDA
Dermatologist
Brazil

Lectures of the session

Hours Speakers Lecture title Abstract Number
10:30 Marketing to millennials: embracing today’s modern consumer View 64181
10:40 Successfully competing on Google: SEO tips, tricks and tools View 64185
10:50 How to manage out of town patients 56307
11:00 Branding and reputation 68773
11:10 Elite practices need more than marketing View 68775
11:20 Questions & answers 68679