Objectives: This presentation will explain what leadership is, why it is a concept every physician should know, and why it should be actively practised. Furthermore, a description of leadership theories from "Born to lead" to Transactional and Transformational Leadership to High Impact Leadership will be given and the impact of current developments and the increasing importance will be explained.

Introduction: The medical world has changed drastically. Being a good doctor is no longer just about having excellent skills in your specialty. One must be a good listener, manager, marketer, consultant, employer, and more. Leadership skills, however, are not taught in medical school and are therefore neglected by many specialists. In turn, healthcare organisations are often led by economists.

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Objectives: -Learn the difference between brand identity & brand image and what goes into each
-Discuss the importance of having mission, vision, and value statements
-Learn how to develop your unique selling proposition
-Learn the importance of having universal buy-in from staff & a Drink-the-Kool-Aid culture
-Identify simple, yet powerful ways to elevate first impressions & the patient experience through critical touchpoints in their journey

Introduction: The overwhelming majority of aesthetic providers and practice owners have one thing in common - they went to medical school, not business school. The minute a provider opens up their own practice, they are thrown into the world of running and operating a small business. Given the increasing competition in aesthetic medicine, providers must understand the foundational pillars needed to build a sustainable and profitable practice. One of those pillars is branding. In this course, attendees will learn the most important elements that go into building a brand that stands out from their competition

Materials / method: Industry stats, consumer behavior trends, consumer analysis survey

Results: Practices who build & maintain a unique brand will build a more sustainable business through stronger patient relationships, increased retention, loyalty & profitbaility vs. falling vulnerable to competing on price against local competitors. (being cheap = not unique)

Conclusion: Practices who build & maintain a unique brand will build a more sustainable business through stronger patient relationships, increased retention, loyalty & profitbaility vs. falling vulnerable to competing on price against local competitors. (being cheap = not unique)

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability