Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Objectives: -Identify the importance of developing long-term treatment plans & using combination therapy
-Learn how to improve your use of before & after photos in your practice
-Identify how to sell perceived value vs. costs of product
-Identify ways to bundle skincare and incorporate into membership programs the right way
-Learn the importance of consistent staff training and education
-Review pros and cons of private label vs. brands
-How to leverage social media to drive retail sales
-Review financial analysis of an aesthetic practice doing 20-30 percent of gross revenue in retail skincare sales

Introduction: Did you know that around 20 percent of your practice's total gross revenue should be driven by your retail sales? Retail skincare should be an integral part of your practices’ business plan. Why? It doesn’t just improve patient outcomes -- it has a direct impact on your business's bottom line.
Unfortunately, most practices fall short in this arena. In this course, we will discuss four powerful tactics to implement in your practice to improve retail sales, patient outcomes, recurring revenue, and patient lifetime value.

Materials / method: Case study, consumer behavior, industry stats

Results: Practices that increase their retail skincare sales can dramatically improve their bottom-line revenue, patient retention, per-patient spend, patient outcomes, and patient experiences.

Conclusion: Practices that increase their retail skincare sales can dramatically improve their bottom-line revenue, patient retention, per-patient spend, patient outcomes, and patient experiences.

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability