Objectives: identification of the most optimised marketing strategies for various social medias and their sub media to identify the best revenue generating strategies and create a brand, while keeping spends as low as possible
Introduction: there are various social media around, such as youtube, google adwords, instagram, twitter etc. many of these have sub media such as reels, stories, posts and videos. the plethora of media makes it confusing for the surgeon, and cn lead to massive money outflow. there is an urgent need to tame all these media and create a good ROI for your buck
Materials / method: We examine very social media the common ones among them being Instagram, YouTube, Google AdWords, LinkedIn amongst many others
some of these social media as have paid marketing campaigns where as others have free options. it was important to identify the most optimised of these media so that the spend that we at ou Centre did gives the highest return on investment. it is not necessary that spending money alone will bring in revenue because there are some social medias which while being free bring the highest amount of branding and consequently business
we have now created standard ope
Results: creating SOPs has helped us reduce our spends, create an automatic programme of posting and getting best ROI for each
Conclusion: it is essential to optimise each social strategy according to the aim of the practice, whether it is marketing, sales or branding, strategic tie ups etc. there are various social media which are free and extremely effective
Disclosures
Did you receive any funding to support your research for this TOPIC?
No
Were you provided with any honoraria, payment or other compensation for your work on this study?
No
Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No
Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No
This work was not supported by any direct or non direct funding. It is under the author's own responsability