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IMCAS World Congress 2016
Program

FOCUS ON SESSION 02

Business strategy: branding and planning

Room: Room 2
Date: Thursday 28 January 2016 at 09:00 to 10:00
Format: FOCUS SESSION > lectures covering a major topic of the congress

Chairs

Dr Fredrik BERNE

Cosmetic Surgeon

Sweden

Dr Tapan PATEL

Dermatologist

United Kingdom

Lectures of the session

Hours	Speakers	Lecture title	Abstract	Number
09:00	Dr Steven H DAYAN	Introduction to practice management		37634
09:05	Pavel HILBERT	The perfect medical marketing mix for 2016	View	28834
09:20	Dr Vivian BUCAY	Brand rules: what you need to know	View	28836
09:35	Dr Jani VAN LOGHEM	How to expand your business: franchise vs shop-in-shop	View	32256
09:50		Questions & answers		28838

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Practice management & marketing

Dr Steven H DAYAN

Facial Plastic Surgeon

United States

Other author(s) :

Introduction to practice management

Pavel HILBERT

Marketing consultant

Czech Republic

Other author(s) :

The perfect medical marketing mix for 2016

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Dr Vivian BUCAY

Dermatologist

United States

Other author(s) :

Brand rules: what you need to know

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Dr Jani VAN LOGHEM

Netherlands

Other author(s) : Guillermo Orta, MBA

How to expand your business: franchise vs shop-in-shop

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work is presented thanks to the support of: Mr. Guillermo Orta, CEO Doctors Inc.

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IMCAS World Congress 2016 Program

FOCUS ON SESSION 02

Business strategy: branding and planning

Chairs

Lectures of the session

Recommended sessions

IMCAS World Congress 2016
Program