Objectives: Over two-thirds of aesthetic patients are referred through digital marketing efforts and the remainder through “word of mouth” activities. And Best Practices’ secret is they retain more than they attract, and avoid the high cost of continuing to market to new clients. This session will review the metrics to evaluate your current patient acquisition and retention position, identify opportunities for increased retention and “stickiness”, and review the best marketing, patient consult and testimonial process to acquire high quality patient candidates for surgical and non-surgical procedures
Disclosures
Did you receive any funding to support your research for this TOPIC?
No
Were you provided with any honoraria, payment or other compensation for your work on this study?
No
Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No
Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No
This work was not supported by any direct or non direct funding. It is under the author's own responsability