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IMCAS World Congress 2023
Program

FOCUS ON S023

Contributing lectures - Practice management

Room: Room 151 - Level 1
Date: Thursday 26 January 2023 at 16:00 to 17:00
Format: CONTRIBUTED TALKS > session made up of abstract submissions that were carefully reviewed and selected by the Scientific Board

Chairs

Dr Chiranjiv CHHABRA

Dermatologist

India

Dr Michelle HENRY

Dermatologist

United States

Lectures of the session

Hours	Speakers	Lecture title	Abstract	Number
16:00		Introduction		120059
16:02	Mahran ASHOUR ELSAIED MOHAMED	Your CRM is your best investment	View	120060
16:12	Dr Nikolaus LINDE	The six secrets to boost your conversions with your clients	View	120061
16:22	Valerie MIGNON	Achieving a perfect day - Revenue building techniques for your practice	View	120062
16:32	Dr Ufuk ASKEROGLU	Trinity Lift: A unique technique for endoscopic mid face and lower periorbital unit lift	View	120296
16:42	Leticia VICOTTI	Marketing trends for aesthetic and healthcare providers in 2023	View	120063
16:52		Q&A		121900

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Practice management & marketing

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Market analysis

Human resources

Introduction

Mahran ASHOUR ELSAIED MOHAMED

Industry Representative

United Arab Emirates

Other author(s) :

Your CRM is your best investment

Objectives: To be able to learn how important CRM is in your company or business. That it is worth it to invest in CRM and in fact, this can be your best investment when you already have your own company. Even for start-up businesses, CRM can be a really big help for the owners.

Introduction: CRM or also known as Customer Relationship Management is software that can help your company in many ways. The main goal is to help retain existing patients as well as attract new ones. CRM can help you also with medical reports of clients, data management, improved marketing, sales tracking, data analytics, and maintaining up-to-date information about clients. You just need to know how to use this effectively because just like other software, CRM also has its own disadvantage. Some of these are record loss, miscommunication, need a lot of time for learning, and cost.

Materials / method: Oral presentation with PowerPoint; earpiece and microphone for interactivity with the audience.

Results: Invest in CRM and maximize it, not only for your clients but also for yourself and other employees. Do your best to satisfy your clients with your service because, with that, your clients can become indirect marketing for your company. With CRM, make sure to have good communication with the team, put all the important data, double check if the information is correct, and always put complete detail so you can minimize the miscommunication between each other.

Conclusion: A CRM aids in the presence of all companies. CRM offers several advantages, from managing numerous internal operations to attracting new clients and keeping a loyal client. It's probably time for healthcare providers to start implementing creative methods like healthcare CRM. In this approach, they can take advantage of technological innovation to serve many clients with high-quality personalized care

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Dr Nikolaus LINDE

Dermatologist

Switzerland

Other author(s) :

The six secrets to boost your conversions with your clients

Objectives: The seven secrets to boost your conversions with your clients
1. Google Feedbacks 2. Reachability 3. Ambience 4. Two Chairs at the consultation room 5. Authenticity 6. Outstanding skills

Introduction: The six secrets to boost your conversions with your clients
Conversion is the key for a successful clinic. You can improve this by optimizing your internet presence. Boost your conversions when the interested client visits your clinic.

Materials / method: 1. Google Results – Learn the easy way to get hundreds of positive Feedback on Google. 2. Reachability – emails must be answered within 24 hours, and the phone must ring maximal 3 times 3. Improve your clinic ambience to a good feeling of clients. 4. Convert up to 200% - the two-chair secret. 5. Authenticity - Be authentic. Do never promise unrealistic results. 6. Outstanding - Be in your skills outstanding. Do not do the mainstream. Invest in your education continuously. Go to the IMCAS

Conclusion: These are the 6 steps to increase the conversion rate up to 100% or even more: 1. Google Results – Learn the easy way to get hundreds of positive Feedback on Google. 2. Reachability – emails must be answered within 24 hours, and the phone must ring maximal 3 times 3. Improve your clinic ambience to a good feeling of clients. 4. Convert up to 200% - the two-chair secret. 5. Authenticity - Be authentic. Do never promise unrealistic results. 6. Outstanding - Be in your skills outstanding. Do not do the mainstream. Invest in your education continuously. Go to the IMCAS

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Valerie MIGNON

Medical office staff

Germany

Other author(s) :

Achieving a perfect day - Revenue building techniques for your practice

Objectives: When emphasized early on within the consultation process, this method serves as a guideline for conserving a surgeon's time with non-qualifying surgical candidate patients and allow for deeper evaluation of a surgical practice's current methods. Providing a surgeon with a method to best situate their organization for revenue growth.

Introduction: The foundation for achieving a "Perfect Day," when every qualified consultation schedules surgery, is achieved when staff are well trained and knowledgeable about both the services of the surgical practice offers and the needs of their patient. With American training and European applied techniques in an international surgical practice, a proven method of parallel training in awareness of patient expectations of procedures and surgical qualifications are discussed.

Materials / method: When three specific areas are emphasized early on in the consultations, serve as a guide for conserving a surgeon's time with non-qualifying surgical candidates patients. 1. Why a surgeon's surgical parameters are the focal point for qualified patients. 2. Staff's ability to to provide comprehensive answers about services offered by the practice. 3. A framework for asking leading questions to screen for "red flags" and surgical expectations.

Results: Office clinical consultations are used to provide a patient with an individual surgical plan. Establishing strict criteria of expectations for staff assist in the screening of ideal surgical candidates before a consultations are scheduled. Resulting in consultations that are practice specific educated.

Conclusion: Providing parallel education and training to staff, based on the integration of surgeon surgical parameters and an awareness of how to ask leading questions, result in a conservation of a surgeon's time with non-qualifying surgical candidates and allows for evaluation of current methods to best situate an organization for revenue growth.

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Dr Ufuk ASKEROGLU

Plastic Surgeon

Turkey

Other author(s) : Sehnaz Askeroglu

Trinity Lift: A unique technique for endoscopic mid face and lower periorbital unit lift

Objectives: Brand management is a concept which deals with strategizing and evaluating brands in terms of brand positioning, target customers, brand perception and brand image. Nowadays, with the help of the social media it is very important to make emotional bounds with patients in medical field. SInce there are many doctors are online and treatments are very similar it is important to make ourself "different" more likely a "brand".

Introduction: In medical professions of course marketing should be much more ethical and science based. But if you ever feel that you found or upgraded something you should position that as a new service. It does not mean you sell a treatment without adding a value as a brand. But if you have a different approach and a selected service you should position that as a brand.

Materials / method: In our clinic, we have three brands Hollywod Face, Bella Eyes and Trinity Lift which are registered as a trademark, Bella eyes and trinity lift are also in ISAPS database and in Pubmed as an article. Even if we found something so valuable if we can not present it that means we can not position ourself as we serve something unique that patients can not find anywhere.

Results: We are having 1000+ leads for our "brand" & "signature" operations which has conversion rate of 70% with zero marketing budget. Only organic patient demand.

Conclusion: We want to share our story of brand management, social media positioning and marketing management in plastic surgery with our brands that are being used all over the world.

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
Yes
Please specify date...: pending
and status : 26/11/2022

This work was not supported by any direct or non direct funding. It is under the author's own responsability

Leticia VICOTTI

Marketing consultant

United States

Other author(s) :

Marketing trends for aesthetic and healthcare providers in 2023

Objectives: To educate aesthetic and healthcare providers in making the best decision for their brand and business.

Introduction: Many business owners as well as injectors that work for a private company lose the opportunity to build a brand out of their company or self because of not having any PR or marketing in place. Today, marketing is more accessible to anyone due to social media and anyone and everyone is capable of using social media to market themselves. However, the biggest mistake I have seen is lack of strategy. People either start marketing their brand with too many banners and sales posts or start well and then put it on the side because of other to-dos.

Materials / method: In this presentation I want to educate aesthetic providers that they can and should put their work out for the world to see while using experiential marketing. Experiential marketing is a type of marketing that involves live events and real-life experiences that will create an experience and tell a story that relates to the audience.

Results: This presentation will help providers to know their options and decide how to proceed with their marketing efforts.

Disclosures

Did you receive any funding to support your research for this TOPIC?
No

Were you provided with any honoraria, payment or other compensation for your work on this study?
No

Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No

Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No

This work was not supported by any direct or non direct funding. It is under the author's own responsability

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IMCAS World Congress 2023 Program

FOCUS ON S023

Contributing lectures - Practice management

Chairs

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IMCAS World Congress 2023
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