A passion for marketing fueled Tracy Drumm to help create a marketing company that specializes in aesthetic medicine. Nearly six years after starting IF Marketing, Tracy has worked with over 1,000 physicians around the world.She has created hundreds of marketing campaigns for private practices, medical device and pharmaceutical companies in the Canadian, European and American markets. Delivering over 300 presentations, Drumm has lectured in Canada, Australia, France, Italy, Macau, Turkey and at numerous national conferences throughout the United States. Using the experience she continues to learn by working alongside physicians, she has authored three industry books, DRIVE, THRIVE: Pearls to Prosper in Any Economy and Keys to Success: Marketing & Practice Management. Drumm has published over 100 articles in leading trade publications, and has become a resource to physicians, practice managers and those in the industry around the world.