Objectives: Over history, human body perceptions were affected by the way people perceived themselves and were perceived by others.
The body is referred more and more as “project and process”, aesthetic procedures are considered as long-term investment, attributing prestige, respect, and social advantages.
We present the impact of individuals’ appearance on their social status, socially-motivated actions of transforming their looks, and the way theories and social sciences paradigms the account for this impact.

Introduction: Physical and mental health are positively matched with the human body image
People strive to connect with each other and compare themselves to a group in society based on their symbols and values.
This study investigates the effect of social, emotional, and health-oriented situations on the desire to undergo aesthetics treatments, and definition of future trends. This study aims to explore the way beauty and aesthetic treatments might help individuals in the acquisition, development, and internalization of their social and self-identity.

Materials / method: Research Aims
To explore the impact of a social, emotional and health-oriented situation on the desire for undergoing aesthetics treatments among men and women.
Research Questions
Will differences be found between the two research groups (participants who underwent aesthetic treatments, and participants who did not undergo aesthetic treatments) and the gender groups on the level of self-concept?
Participants: N = 237
Male 85
Female 152
Research Instruments:
Self-concept questionnaire – TSCS
Mental well-being questionnaire – WHO5
Demographic characteristics questionnaire
Interview guide

Results: The results indicated that both the physical and social self-concept served as mediation variables of the direct effect between the between the participants' demographic and therapeutic characteristics and their mental well-being (p < .001).
The results of the initial model yield fit indices: CMIN = 2.78, CFI = .964, TLI = .892, IFI = .965, RMSEA = .087
The result indicated that participants who underwent aesthetic treatments reported higher physical and social self-concept as well compared to participants who did not undergo aesthetic treatment.

Conclusion: The analyses illustrated that the main reasons for deciding to undergo aesthetic treatments are associated with the theory of the body.
The sociology of the body is a branch of social sciences research that deals with the role that the human body plays in social, historical, and cultural interaction processes. The research of sociology engages in questions such as: what is the role of the body in social interaction processes, what is the symbolic meaning of the body in culture being manifested mainly by religious and magical rites and and how social relationships are demonstrated in it.

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