Objectives: Understand how social media impact Aesthetic business and patients.
Introduction: Social media has changed the world by changing the way people communicate. If we look back 20 years the printed media as magazines and Television was the main influences of people and our patients. This has changed with the widespread impact of social media to all ages and regions around the world.
Materials / method: Aesthetic procedures noninvasive, minimal invasive and surgery differ from other medical procedures. When a patient gets ill they seek help to resolve a problem, in most countries the patient doesn’t choose their doctor or hospital but is rather directed by geography to a specific hospital. That is very different for the aesthetic patient. The aesthetic patients doesn’t have a problem to solve but rather a dream they want to fulfill, giving the aesthetic patients high expectations.
Before and after results are easy accessed by patients. Patients tell their stories online and many celebrities
Results: Social media has widely contributed to the growth of aesthetic procedures. It is today more accepted in many cultures to not only rejuvenate but also to change or beautify your self through different aesthetic procedures.
We can see how more and more younger patients is coming to our clinics for aesthetic treatments. With the surgical procedure Brazilian Buttlift, which is the most growing surgical procedure, we can see a direct relationship to media impact by celebrities as the Kardashians.
Social media creates a driving force for patients to want to change.
In addition we have the developm
Conclusion: Social media increases the demand for aesthetic procedures
Social media brings younger patients searching for aesthetic procedures
Social media increases the expectations doing aesthetic procedures
Social media increases specific treatments more than others as the Kyle Jenner challenge increased lip augmentation.
Social media increases patient awareness and education, as many patients has seen whole procedures surgical and nonsurgical prior their consultation on eg Youtube.
Disclosures
Did you receive any funding to support your research for this TOPIC?
No
Were you provided with any honoraria, payment or other compensation for your work on this study?
No
Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No
Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No
This work was not supported by any direct or non direct funding. It is under the author's own responsability
