Objectives: Reach out touch someone was the moniker for phone communication in the analog age. It implied intimacy and personalized communication. Tell me now and tell me everything is the revision for the digital age. How do we achieve the appropriate level of intimacy in the landscape frequently littered with vulgarity and over sharing. Techniques of branding, narrative, development of individualized signature story will be described. Advantages and disadvantages of Facebook advertising will also be discussed.
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Disclosures
Did you receive any funding to support your research for this TOPIC?
No
Were you provided with any honoraria, payment or other compensation for your work on this study?
No
Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No
Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No
This work was not supported by any direct or non direct funding. It is under the author's own responsability