Objectives: Explain what each doctor can do with non-promotional social media.
Introduction: Social media encompasses multiple sites for online communication that reach a large proportion of the global population. It offers great opportunities to share your passions and opinions using your own tone of voice to your community and the world.
Materials / method: PubMed, web and social media searches using key words specific to the topic of this lecture. Access to the Healthcare Hashtag Project, a free open platform for patients, caregivers, advocates, doctors and other providers that connects them to relevant conversations and communities (www.symplur.com).
Results: Beyond the marketing of your brand (name and practice) that we will not be addressed here, healthcare social media enables you to generate a non-promotional conversation with your peers and the public. Doctors are needed on social media where they can have a unique role in educating the public, promoting good practice, debunking theories that are not scientifically validated and pushing back misinformation (see also lecture 78257).
Conclusion: This lecture will assess why we need doctors on social media, what plastic surgeons have achieved and how dermatologists and others doctors should engage in efforts to become part of a bigger movement.
Disclosures
Did you receive any funding to support your research for this TOPIC?
No
Were you provided with any honoraria, payment or other compensation for your work on this study?
No
Do you have any financial relationship with any entity which may closely compete with the medications, materials or instruments covered by your study?
No
Do you own or have you applied for any patents in conjunction with the instruments, medications or materials discussed in your study?
No
This work was not supported by any direct or non direct funding. It is under the author's own responsability